![]() ![]() ![]() What did it mean to be featured in the campaign? During the shoot, I had opportunity to try on the jacket, featuring yellow flowers embroidered on it, and I absolutely loved it. I usually enjoy wearing varsity jackets in my daily life. The collection’s key piece is the varsity jacket, a style that Hiroshi has loved since the ‘80s.ĭo you see yourself incorporating the jacket into your everyday style? Additionally, collaborating with a director from a foreign background, not Korean, was a unique and invigorating experience for me. The shooting process was new for me, with different outdoor locations and diverse models. I know you have a long-standing relationship with Moncler, but was there something special about this collab in particular? ![]() In a 1974 postcard to the brand, a Montblanc expedition team thanked Moncler for equipping the crew with high-performance gear, and, almost half a century later, Fujiwara and Moncler combine the historic imagery of the mountains and trails with the modern, genderless designs of the 21st century and beyond. The collection’s inspiration comes straight from the Moncler archives. Keen to release only articles he would wear, MONCLER X FRGMT reflects Fujiwara’s innovative designs and Moncler’s rich history. Fujiwara, hailed as the godfather of Harajuku fashion, is all about confidence and co-creation. The Italian luxury fashion house focuses on established relationships, continuing their work with Min-hyun as an ambassador, and reaching out to Fujiwara, one of the longest-standing members of the Moncler Genius roster. And, with a Moncler and Hiroshi Fujiwara collaboration featuring K-pop powerhouse Hwang Min-hyun, the MONCLER X FRGMT collection has heads turning to the point of whiplash. Any collaboration between a global superstar, an international luxury fashion house, and a designer quite literally dubbed a genius- is sure to turn heads. ![]()
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